Program

ROOMn conferences and workshops are a source of value shared by all participants. Thanks to the steering committee composed with experts, users and suppliers, ROOMn content brings a 360° look on mobility.

From mobile application to ROI: download-engagement-transformation

Wednesday 8 March 05:00pm > 05:45pm

Smartphones owners have an average of 28 applications on their terminal but use only about 5 per month. How to capitalize on this action and boost the performance of the mobile interface once the app is downloaded? 

SPEAKERS:

Michael FLAUTRE - Directeur de la Stratégie, de l’Innovation et de la Communication SOGEC Marketing - Groupe LA POSTE

Gaye DELAHOUSSE - Sales & Marketing Director, Digital Project Leader, COMPAGNIE DES ALPES

MODERATOR:

Yann GOURVENNEC - Consultant Digital Transformation, Digital Strategy