ROOMn conferences and workshops are a source of value shared by all participants. Thanks to the steering committee composed with experts, users and suppliers, ROOMn content brings a 360° look on mobility.

How to integrate mobile in a CRM approach?

Thursday 9 March 02:00pm > 02:45pm

While all businesses have long-standing CRM to manage their customer relationships, they have much more difficulty deploying mobile CRM. What are the specificities of mobile for CRM? What can be done about Segmentation/Customization/Contextualization? 


Alexandre JUBIEN - Founder and Chief Mobile Strategist, THINKMOBILE


Stéphane DELBECQUE - Vice President Product Management, APTUS HEALTH

Marie CHAUVAUX - Head of mobile and user experience, VERYCHIC