While all businesses have long-standing CRM to manage their customer relationships, they have much more difficulty deploying mobile CRM. What are the specificities of mobile for CRM? What can be done about Segmentation/Customization/Contextualization?
Alexandre JUBIEN - Founder and Chief Mobile Strategist, THINKMOBILE
Stéphane DELBECQUE - Vice President Product Management, APTUS HEALTH
Marie CHAUVAUX - Head of mobile and user experience, VERYCHIC