Mobile terminals generate a very large volume of data. And the trend will accelerate with the development of connected objects. Companies are often unaware that they have this treasure that allows them to better know their customers, to react in real time and ultimately to increase their turnover. At the same time, many questions arise as to how to recover, analyze and exploit this flow of more or less structured data. This round table will be an opportunity to cross the experience of different companies (RATP, LaFourchette.com, Havas Voyage) to understand how to take advantage of this mobile data.
Florence PUYBAREAU - Director of content, DG Consultants
Sébastien BOUCHER - Digital Director, Havas Voyages
Bernard DUPRE - Research and innovation delegate, RATP
Florent POISSONNET - CTO, La Fourchette.com