Program

ROOMn conferences and workshops are a source of value shared by all participants. Thanks to the steering committee composed with experts, users and suppliers, ROOMn content brings a 360° look on mobility.

Mobile strategy : issues of user experience

Wednesday 8 March 05:00pm > 05:45pm

How to succeed in your mobile strategy? What model to adopt? Once the strategy is defined, how to proceed and deploy? This table is the occasion to approach the importance of user experience (UX), which has become a strategic focus of the company. If a successful UX is a prerequisite for the success of mobile applications, studies also show that it improves performance both on economic and on reputation. This roundtable will also address the AB Testing used in pre-deployment phase on a large scale.

MODERATOR :

Alexandre JUBIEN - Founder and Chief Mobile Strategist, THINKMOBILE

SPEAKERS : 

Anthony ADAM - Head of UX & design, DOCTOLIB

Amélie BOUCHER - Co-fonder of L'UX sur le gâteau Design Studio