How to succeed in your mobile strategy? What model to adopt? Once the strategy is defined, how to proceed and deploy? This table is the occasion to approach the importance of user experience (UX), which has become a strategic focus of the company. If a successful UX is a prerequisite for the success of mobile applications, studies also show that it improves performance both on economic and on reputation. This roundtable will also address the AB Testing used in pre-deployment phase on a large scale.
Alexandre JUBIEN - Founder and Chief Mobile Strategist, THINKMOBILE
Anthony ADAM - Head of UX & design, DOCTOLIB
Amélie BOUCHER - Co-fonder of L'UX sur le gâteau Design Studio