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Review of the 5th edition : En route for the digital revolution

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ROOMn, the mobility and digital business meetings has just ended. For three days, IT and BU decision-makers responsible for conducting the digital transformation in their organisations talked, debated and found answers to their questions.

This year, the event took on a new dimension, and the companies’ maturity did as well! The stronger presence of BUs with better defined projects and IS Directors seeking convergence give ROOMn a new boost, making it the place to be for mobile and digital players.

We look back on this fifth edition in numbers 

  • 700 participants
  • 60 partners
  • 370 guests
  • 1 datackathon
  • 50 conferences and workshops
  • 1 200 qualified business meetings

Currently, brands are focussing primarily on the user experience and servware: ROOMn launched the three-day business and networking marathon with this topic in the opening conference“The mobile and connected generation, the era of World as a Service”, along with feedback from Air France, Atol Les Opticiens, La Banque Postale and Pôle Emploi. Armed with new technologies and huge databases, GAFA companies have destabilised brands: how can they fight back? This was the Big Question at the opening conference. There’s no miracle solution, but a better-defined outreach strategy, particularly by personalising the service proposed. This is essential because 72% of consumers want companies to very precisely understand their needs and wants, and while data collection is sometimes demonised, it turns out that 63% of people are prepared to share their personal data if it guarantees more personalised service.

At the Keynote Open, Stéphane Messika, CEO of KYNAPSE by Open, and Benoît Thieulin, Director at La Nescouade and Open Innovation Director presented the six pillars of the “tool box for a successful digital transformation”.
A single location, a methodology, experts, rites, a technological platform and Time to Market are essential if we are to understand the usage revolution.

The VMware keynotefocussed on understanding how the digital workspace transforms jobs. Karim Djamai and Carla Sarkis believe that employees need to be provided new access to work tools. According to 51% of employees, the transition from application mode to the Digital Workspace gives the company a competitive edge.

The Google keynote took a good, hard look at the importance of data and how it is used to make services more efficient for users. What should be done with this data? How should it be used to make services more efficient for users? And how should teams be permitted to use it?
Michael Wyatt insisted on the importance of infrastructures, indispensable for sharing data.

This latest edition of ROOMn was an opportunity to shine a spotlight on innovation, with the first edition of the Digital Challenge recognising start-up Ermeo, a company proposing solutions that transform technical documentation into augmented documentation.
It also marked the first edition of the Datackathon, which attracted several student teams from some of France’s top engineering schools. These budding Data Scientists worked together to solve two problems using industrial data from EDF and SUEZ. The winner was the team from Central Supélec.

The sixth edition will be held at the Grimaldi Forum in Monaco from 6 to 8 March 2018.

Watch video highlights on ROOMn’s YouTube channel.

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