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Review of the fourth edition of ROOMn

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For its fourth edition, ROOMn brought together IT and BU decision makers (IS directors, digital, innovation and marketing, mobile divisions) on 8, 9 and 10 March for the sector’s main event of the year, combining business, high-quality discussions and demonstrations. We take a look back on this fourth edition.

ROOMn, at the heart of corporate digital transformation!

ROOMn in numbers:

  • 700 participants
  • 60 partners
  • 380 guests
  • 1 300 one-to-one meetings
  • Over 50 conferences and workshops

The strength of this type of event lies in the high calibre of guests and partners in attendance, paired with pertinent and balanced content. The One-to-One meetings along with the various workshops, round tables and conferences cover the majority of digital transformation issues facing companies today.

Between current events and future prospects: where are we now in corporate digital transformation?

The opening conference took us to the future to look at corporate digital transformation in 2025. Christian Poyau, Chairman of the “Digital Transformation” Commission at Medef, travelled to the future to look back on major advances in the digital world, advances like the signature of the Digital Single Market in 2020 providing cross-border access to data.

The digital world can seem like the wild West, with constant and very rapid changes and developments. Christian Poyau believes that, in 2025, companies will have realised that although technologies are extremely important in the digital revolution, organisation within structures cannot be ignored in seeking to reach these goals.

There are still plenty of prospects for change in the digital world.

On-board technology serving health

Another highlight of this edition of ROOMn was the Open keynote on using IoT and Big Data for Machine Learning, a fun and educational conference.

Open CEO Stéphane Messika considers that Big Data can solve the Machine Learning problems of the past fifty years, through the massive use and interpretation of the data needed for this type of learning.

This keynote presentation linked the use of Big Data and Machine Learning in the healthcare field, through a presentation by cardiologist Jean Michel Tarlet who emphasized how it is essential to anticipate in this sector in order to best take action.

For “intelligent” Big Data  

The round table dedicated to feedback on experiences with Big Data highlighted the essential aspect of putting the customer experience at the heart of considerations before beginning to use Big Data.

How to choose the best mobile strategy

Another memorable round table was that dedicated to mobile strategy. Deezer, La Fourchette and Axa proved that a company’s mobile strategy depends to a large part more on concepts than on technology, although technology certainly cannot be ignored.

So, once again, we were privileged to participate in a content and discussion-dense edition that provided an opportunity to elevate the debate on digital transformation for some, and for others to learn more about this digital turning point.

For complete videos of the conferences and keynotes, visit the ROOMn YouTube channel

Download the pdf


To discover on #ROOMn2018