Through a program of conferences, workshops, round tables developed by a steering committee, discover current and future trends in mobility and digital transformation.

Opening plenary - When innovation becomes the catalyst for digital transformation!

Tuesday 6 March - 05:30pm > 07:00pm  

05:30pm: Digital Challenge award cermony

There will be several highlights during this plenary session. It will begin with the presentation of the winner of the Digital Challenge, a competition that rewards a start-up designated by a jury of experts and industry professionals for its innovative digital solution.


05:45pm: When innovation becomes the catalyst for digital transformation

with the exceptional presence of Frédéric POUX, CEO of Alain Afflelou 

After having personalized the customer experiences at the service of their business ... After having opted for phygital or mobile strategies only to be closer to the consumers ... Having understood that nothing will be done without Data ...

Brands strive to tame artificial intelligence and other new technologies ...
Betting on innovation to better support their customers and gain competitiveness.

This plenary conference will be an opportunity to share feedback and look at the major trends to come:

  • Immersion at the heart of the Management Committee of the Digital Department of Maud BAILLY to talk about the digital transformation of AccorHotels:

Emilie VAZQUEZ: Senior VP Digital Marketing
Soumia HADJALI: VP Digital Operations
Fabrice OTANO: Chief Data Officer

  • What if Artificial Intelligence was good news? : Idriss ABERKANE - Researcher, Thinker and Writer, author of essays on geopolitics and the economics of knowledge "Free your Brain"